“If you do not know what the problem is then you cannot provide a solution.”
These logo design questions will help you provide an accurate quote and get a better feel for your clients needs. I consider this my extended client questionnaire, which usually comes after they fill out my lead identity worksheet.
Company Details and Competition
What is your company product or service?
What is the mission of your company/organization?
What is your target market and demographic?
Who are your competitors and how do you differ?
Ask them to provide links to competitor websites if possible.
What are your thoughts on your competitors logos?
This is where you figure out whether the client would like to go a different direction than the pack. Many clients like to try a design solution that is already proven. I’m a fan of trying to break away, but if you don’t have the green light for this then you might be prolonging the project.
The Clients Logo Details
What logo designs appeal to you and why?
Question 6 and 7 are essentially a break down of number 5. I find it important to make sure you know where the client stands.
What logos DO NOT appeal to you and why?
Do you have any specific imagery in mind for your logo?
What is your tagline and would you like it incorporated into the logo?
What do you want the logo to say about your company?
Here is a good way to make this answer short and sweet. “Say it in three words.”
Do you have any color preferences, or existing brand colors?
Where will you be using the logo?
Find out where the logo will be predominately displayed.
Ex. Website, print, merchandise, vehicle wraps
The way you approach a project determines how the client is going to value your expertise. If you go into a project without any direction you will probably end up wasting time during the development process. There is nothing worse than revising your designs more times than necessary. It’s best to know what your client is thinking before you start. It’s your job to gather your clients thoughts and goals then translate them into a design solution.
Feel free to add to the above questions in comments below.