This is a video from the “From Business to Buttons” Conference where Scott Berkun talks about design failure and its causes. Sometimes it’s problems in our design process or how we carry it out that cause failure. But in many cases, it’s the other stuff, the non-design stuff, the business stuff that causes failure. Scott argues the need to consider these other aspects — pitching ideas, learning to talk the language of business, and so on — as design problems too.
“Studying the perfect cases doesn’t inform as much as the fail cases do.” -Scott Berkun