Everyone knows the famous “I Love NY” design, created by Milton Glaser in 1975. That’s the problem. It was so successful that it was co-opted by the world, and now the idea of the new campaign is to reclaim the logo.
The Follow Your Heart campaign
New York Governor Andrew Cuomo launched the a campaign inviting both locals and visitors to replace the heart in the logo with another item which represents New York for them. Submit your designs on the Follow Your Heart website.
The Follow Your Heart campaign currently has two television advertisements that will air for 7 weeks.
TV Ad #1
TV Ad #2
What people are saying
This has obviously ruffled quite a few feathers. Here are a few quick snips.
David Lubars, the chairman of BBDO advertising agency, the company behind the new campaign, tried to explain, saying that the old logo had been “co-opted by literally the rest of the world”. He added: “If you go to Russia, if you go to Spain, you see ‘I heart something’ and it’s lost its New York cachet. My team’s assignment was to bring new cachet back to that logo and make it mean something important.” (via telegraph)
Most notably, the campaign drew a stinging attack from the New York Daily News. The newspaper accused Gov. Cuomo of “breaking New York’s heart” , adding: “What were you thinking Gov. Cuomo – is ‘I pizza slice NY’ gonna pull in the tourists? (via telegraph)
If you can’t beat em, join em. What do you think?