Meeting with Microsoft early in the development process, Paula Scher asked:
“Your name is Windows. Why are you a flag?”
Paula Scher and her group Pentagram tackled the Windows project head on. She explains that the new identity takes the Microsoft logo back to its roots. The metaphor for the window design was originated by the idea of seeing into screens with a new view on technology, a new perspective. You can see Scher took the window and slightly shifted the perspective. It makes sense.
Millions will complain about it’s simplicity. Many will say, “I can draw that, pay me!” I appreciate Paula’s mentality that concepts should make sense and be simplistic. After all, it’s the fact that anyone can draw the logo that makes it universally effective, because people can remember it.
You can read much more at Pentagram: New work: Microsoft Windows 8