Twitter has become increasingly important for businesses and individuals to communicate. People are relying on Twitter to share content and engage with customer support from their favorite brands. After years of neglecting this social network, I decided to tackle it head on with great results that I would like to share.
I’ve had a Twitter account since 2008, but I’ve never really utilized it. It’s always been linked to my blog, however without proper engagement I’ve never been able to build a following. As of March 2014 my follower count was at 240 and rarely budged up or down. Two months later my account is boasting over 2500+ followers. It’s a notable increase.
Here are a few simple ways to increase your Twitter following organically that I’ve learned.
Follow a few new people every day. Be sure to target individuals who share your same interests and skill sets. Not only will this keep your own newsfeed focused on content that you like, but they are more likely to follow you back. Follow individuals located in your own geographical region first.
I recommend signing up for SocialBro or something similar to help you filter users and manage your account.
Engage and return favors.
Engaging your community is the best way to maintain it. When someone shows you love, give it back. At minimum you should acknowledge them with a reply message or a favorite. Interacting with others is the best way to build your own personal Twitter brand.
Twitter isn’t all about influencing others. Take the opportunity to retweet some of your own followers when you see good content. Not only will they appreciate your retweet, you are allowing them to gain some of your followers by sharing their tweet. This is a great way to build relationships and share value within your own community.
Link your social accounts.
Many other social networks and portfolio websites allow you to link your Twitter account or display your Twitter link within your profile. Take advantage of this whenever possible. I have my Facebook, Dribbble, Behance, and Pinterest all displaying my Twitter information. It’s a fantastic way to cross your social channels.
Share content that you find genuinely interesting and informative. Remain focused on what your following is going to want to see. E.g. As a graphic designer, I’m going to post about branding, typography, web design, and anything else relating to my potential skill sets.
I would say more than 85% of my content will remain within the graphic design realm. Sharing your personal life is ok, but don’t let it overtake your feed.
Tweeting on consistent basis is crucial. Setup an account with Buffer App, Hoot Suite, or something similar. These applications allow you to schedule your posts, track your engagement, and determine the best times to tweet. This a good way to keep yourself active.
Don’t forget to interject some more personal tweets on a daily basis or you’ll look like a robot.
Share your own work.
Share you own projects and articles with your community. Twitter is a good way to keep readers coming back to your blog or portfolio page. By sharing your own work you can increase your own brand within your following.
I try to post my own content in a one-to-three ratio. This means I will share my own work one time to every three times I share someone else’s.
Court your influencers.
Reach out to your influencers. Read their blog articles and tweet their content. Be sure to shout them out by adding their Twitter handle at the end of the tweet. Your odds of being retweeted by much larger accounts will go up dramatically. Also, look into setting up your own Twitter recap newsletter with a website like Paper.li. Mention your influencers when you share the link.
Consider featuring a few influencers on your blog, because it’s a great way to connect and attract some of their following.