Author and video blogger, John Green shares his thoughts on authenticity, creativity, and community in his Connections 2014 Main Stage keynote.
I like talking about stuff that interests me with people that interest me.
Dharmesh Shah, HubSpot‘s CTO and Co-Founder, talks about how HubSpot’s Culture Code came to be. He discusses how you can formulate an environment and product that your employee’s and customers can get behind.
Don’t just hire to delegate. Hire to elevate.
The Brand Boilerplate is a starter template to give both designers and businesses a simple foundation to build their brand standards on. I’ve built this style guide from scratch and used it as a starting point for several projects. From your mission statement to your visual style, you can organize the way your brand walks and talks. Best of all, the native files are completely free to download and edit to your vision. Read more →
Here’s a preview of the The Branding Boilerplate that I’ve been working on. It’s finally ready to be unleashed and will be available on Tuesday, September 16th for download. The branding package will include everything you need to edit the native files and make it your own. Read more →
This year I had the privilege of covering the Go Inbound Marketing 2014 conference with PERQ. Tiffany Sauder, of Element Three, gave a great talk about finding the core of your company’s brand. She explains that creating a winning brand is tricky and that you have to understand what sets you apart.
You’ve gotta figure out what your one thing is.
During my studies in brand design, I’ve found that one of the best ways to learn is by following an example. I’ve listed a few quality resources to look through and get an idea of how you would structure your own brand guide. Read more →