Last week, I was interviewed by a sophomore design student preparing to write a paper on how graphic design is changing with technology advancement. I thought I would share my answers for anyone with similar inquiries. Read more →
So what makes a logo good? A good and effective logo should follow 5 basic brand identity principles, be functional, represent the company, and be unique.
The process of designing a logo can very well define its outcome, however, unless you can defend the principles it could be very arbitrary. In this article I will try to break down the functionality of a logo so that it is not so variable. If you critique your logo design with these principles there should be little space to fail with your logo designs.