Time to share a new documented brand identity process! The logo design project I’ll be sharing in this brief is with Open Data Science, a start-up organization by a return client which I had a good experience with on our first project Stock-Fight. Read more →
Get ready for a good list of typographic logo design inspiration.
There’s a big difference between logos that are made-up and actual client work. I tried my best to pick real client identity work or at least examples which were realistic. Also, I wanted logos that aren’t being regurgitated too much. Designers are linked for credit. Enjoy!
Suggestions are welcome. I’ll add more when I see them.
A business does not rest solely on it’s brand identity, but the affects can take a toll if done improperly. So many times I see branding being neglected, opportunities wasted, and poorly planned strategy. Here are some mistakes any business should avoid. Read more →
Meeting with Microsoft early in the development process, Paula Scher asked:
“Your name is Windows. Why are you a flag?”
Paula Scher and her group Pentagram tackled the Windows project head on. She explains that the new identity takes the Microsoft logo back to its roots. The metaphor for the window design was originated by the idea of seeing into screens with a new view on technology, a new perspective. You can see Scher took the window and slightly shifted the perspective. It makes sense.
Millions will complain about it’s simplicity. Many will say, “I can draw that, pay me!” I appreciate Paula’s mentality that concepts should make sense and be simplistic. After all, it’s the fact that anyone can draw the logo that makes it universally effective, because people can remember it.
You can read much more at Pentagram: New work: Microsoft Windows 8
Working with poor quality logo files can be very frustrating for a print or web designer. Many times a client will only provide a terrible raster Jpeg to work with. In this Adobe Illustrator tutorial, I’ll do a simple walk-thru to show you how to recreate a logo in high quality vector format.
You may notice the Mmmmm Yogurt logo. I exported it from Photoshop with the worst possible quality settings to use in this project.
For this logo tutorial, I’ll be using Adobe Photoshop CS3. I’m not as fast on the advanced hotkeys, but I’ll try and add them in.
Open Illustrator and create a new document. You should probably make sure the document mode is CMYK if you are going to use the logo design for print in the future. File > New.
Drag your logo file into the workspace so we can trace over it. Lock the image to make things easier. You can also copy paste my yogurt logo if you’d like.
For this I’m going to be using the Pen tool (P) to outline the lettering.
Outline the first ‘M’ and connect the last point with the first point using the pen tool. I’ve set my opacity to 0% so that my fill doesn’t block my view.
Next we do the lowercase ‘m.’ Repeat the process from the previous step to outline the entire letter. This will also require the Convert Anchor Point Tool to get the arcs. (CTRL+C). Click the points and arc them to the shape of the letter.
Here we have a chance to save time by copying this lower case ‘m’ over the other three. Select the ‘m’ and then hold ALT and drag the letter over to the next spot. Repeat the process for all three. Rotate them to fit correctly by grabbing the corner.
Go ahead and use the tools you’ve learned thus far to fill out the whole logo. Don’t worry about the negative spaces in the ‘o’ and ‘g’ yet.
Ok, now comes a tricky part. Hide the ‘o’ by clicking the visibility eye. We need to be able to see the inside of the ‘o’ to outline the negative space.
Now use the pen tool and convert point tool to create the oval inside the ‘m.’ This involves the same process we used to get the arcs before. It should only take two points if done most efficiently.
Make the ‘o’ visible again and make sure the new negative circle is above the original outline of the ‘o.’ Big oval below the little oval.
Open the Pathfinder Tool. Window > Pathfinder Tool (SHIFT+CTRL+F9). Using the Selection tool click the inner oval. Now hold SHIFT and click the bigger oval. They should both be selected now.
Now we are going to subtract the path from the larger letter shape to get the negative space to be empty. In the Pathfinder menu, click ‘Subtract from shape area.’ Now the inner space should be subtracted.
Repeat the same steps for the ‘g’ and your logo should look complete in black and white.
Now all we need is some color. You should get the specific color palette from your client but you can also try the Eyedropper Tool. Just select your design and click within the old logo to get the color. Make sure you have the foreground color selected.
That’s it! Now your logo is in vector format which means it can be scaled to any size with clarity.
“How much should a designer charge for an identity design?” It’s a question that both designers and business owners ask at some point. You may find yourself struggling to find a concrete price upfront, and there’s good reason. Read more →
How many hoops should a potential client jump through before we give them the time of day? I personally think it should as few as possible when breaking the ice. Today, I’ll share my new simple Logo/Brand Identity Worksheet.
Typography can be exciting and often goes overlooked by designers. I’m gathering inspirational type examples to motivate some of my own personal designs. I’ll share a few, and I hope you enjoy these as much as I do.
Each design is credited with a link to the artist/designer that created it.
What a great solution to make an impact on those that actually pay attention to the type.
This example is cool because it’s silk-screen printed with spilled oil from the Mexican Gulf.
There’s another one of these on their portfolio website. It’s called “Rub Me.” Take a look around because these guys have a fantastic portfolio of typography.
I couldn’t find a source link to this but you can find them @craigandkarl.
This one is really awesome. Check out the making of the design on the image link. @MrCraigWard
Special thanks to TypeEverything for many of the leads. If you are the designer and would prefer to be removed, let me know. Thank these artists for the inspiration!